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WELCOME to the American Gear Manufacturers Association (AGMA) Graphic Standards Manual. This manual is a vital part of our communications efforts because it documents our accepted standards for current and future applications by staff and suppliers.
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Wilmington College is a highly respected liberal arts college in southwestern Ohio and beyond. Its solid visual brand, consistently and creatively applied, communicates Wilmington College’s values effectively, increases its visibility and builds on its fine academic reputation.
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This section demonstrates how we use the essential building blocks for our branding: our logo (referred to as our brandmark) our fonts (typefaces) and our brand colours (also known as our colourways). It also shows how we strive for high standards with our photography and how we seek consistency in how we describe ourselves through our ‘tone of voice’.
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Looks change as we mature and they reflect, to some degree, our experience and character. This evolution of appearance is as true for institutions as it is for individuals. As we approach our 50th anniversary year, we recognize the need for an appearance that reflects the stature, scope and uniqueness of The Graduate Center today. As a result, we have engaged in a rebranding exercise executed in collaboration with C&G Partners that has given us a new logo and accompanying visual vocabulary detailed in these Graphic Standards Guidelines.
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