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Looks change as we mature and they reflect, to some degree, our experience and character. This evolution of appearance is as true for institutions as it is for individuals. As we approach our 50th anniversary year, we recognize the need for an appearance that reflects the stature, scope and uniqueness of The Graduate Center today. As a result, we have engaged in a rebranding exercise executed in collaboration with C&G Partners that has given us a new logo and accompanying visual vocabulary detailed in these Graphic Standards Guidelines.
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We are glad to have you on board for EUROPEANMOBILITYWEEK, the Europe-wide awareness-raising campaign on sustainable urban mobility. Together, we will be able to further the cause of sustainable urban mobility!
The objective of this campaign is to achieve a positive behavioural change towards smarter, cleaner and more intelligent urban mobility. Participation in citizen-led initiatives at the local level during the week of 16-22 September represents the highlight of the campaign. But actions are not limited to one week in the year: in addition to local authorities, other organisations that promote sustainable urban mobility at any time during the year gain valuable visibility and support thanks to the MOBILITYACTIONS feature (see last chapter).
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Thawte is a globally recognized certificate authority that has been delivering comprehensive trusted services for more than a decade. We enable businesses and individuals to communicate and transact securely, by verifying and authenticating their identity.Since 1995, Thawte has issued more than 620,000 SSL Certificates in over 190 different countries. In fact, Thawte was the first certificate authority to offer public SSL Certificates outside of the United States. The Thawte brand is a collective expression of the company’s vision, values, technology, people, and partnerships. By effectively and consistently delivering the brand message, Thawte will be able to influence how a prospect, customer, and the industry view our company.To be effective, branding must set our company apart from the competition, specifically by conveying Thawte SSL solutions as full-featured, comprehensive, internationally focused, and modestly priced.
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This manual outlines the proper uses for the new logo and wordmark and should serve as a guide as you help us present the College. While it is impossible to identify every situation that requires use of the graphic identity, this manual provides clear rules for typical use.
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