Our visual identity is more than just the ACM logo. It’s a system of distinctive visual elements with which to create compelling ACM-branded communications.
A strong brand identity system will help ACM become more tangible and relevant to our key audiences by:
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Expressing our vision and positioning
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Creating a focused, consistent impression in the minds of our constituents
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Strengthening the bond between ACM and its stakeholders
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Making our offerings unique and recognizable
Our “branding elements” are the individual components that make up our visual identity. They include our logo, color palette, typography, photography and graphic motifs.
It is our aim to make the ACM brand more recognizable for audiences around the world. Consistent use of our visual identity system will result in strategically appropriate and memorable ACM communications. It is our goal that all ACM-branded communications reinforce our position as an organization dedicated to delivering resources that advance computing as science and a profession.
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dimanche 10 juin 2012 07:34
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