Every kid,s amazing underwater world and a crusading champion of its creatures and features.
What do I do?
Take your breath away!
Sea Life Brand Identity Guidelines
SEA LIFE Values
Fun
The underwater world is magical and immensely entertaining (that’s why we love it!) and we share this fun and enthusiasm in everything we do.
WOW!
We take your breath away with our facts, features and our creatures, we totally immerse you in underwater life and all its magic.
Protector of Underwater World
We take our role seriously. It is the main driver of what we do. We are not scared about who we take on.
On it!
Sometimes we are on the edge with what we do and the way we do it. We know what the issues are and what needs to happen, we know the language to use and the way to engage people of all ages.
We can change it
We are optimistic and passionate. We love the underwater world and we make sure we can change and we engage our visitors in doing so.
Conservation
Conservation underpins the SEA LIFE experience
Conservation has always been, and must remain, at the core of everything we do.
Our tone must be serious but energetic; we shall provide a lead, work with prominent partners, develop enthusiastic communication strategies and ensure that conservation underpins every visit.
Our guests must leave a SEA LIFE centre with a greater understanding of the issues, what we are doing about them and how they as individuals can make an impact.