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A brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements such as images, fonts, color schemes and symbols.
It also encompasses the set of expectations associated with a product or service which typically arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimately consumers.
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CCMB CancerCar Manitoba Graphic Standards Manual Contents
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These are the Moreton Bay and Islands visual identity guidelines.
Our visual identity is made up of several elements, all of which come together to represent the region in a distinct and memorable way. These elements have been uniquely crafted to reflect what is at the heart of our brand.
The purpose of this document is to provide a set of rules and guides that will ensure our visual identity remains consistent, ownable and unique. Used correctly it will help us to tell the Moreton Bay and Islands story and will ensure that those who interact with the region understand who we are and what we are about.
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Our brand is more than our name or logo. It’s the way we look, act, and speak. Our brand is the essence of this institution. It explains what we’re all about. When we live up to our brand, everyone we reach out to—potential and current students, faculty and staff, alumni and friends, parents, and our community—has a clear picture of who we are and what we stand for. Better yet, they feel as if they can connect with us.
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