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Welcome to Essar Hypermart – a steel retail network that has revolutionised the steel business in India and created new business paradigms. Today, Essar Hypermart operates an ever-increasing pan-India network of over 85 Hypermarts and 300 Expressmarts, and has emerged as the preferred choice for steel buyers across the country.
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Accoya® is the first wood of its kind to become available on a commercial scale. Significant investment has been made in developing the product and its distinctive name and identity.
The values that the Accoya® brand identity encompasses are relevant to everyone, from the pioneers of the product, to partners, shareholders, licensees, customers and, ultimately, to end users. They offer reassurance of quality and reliability and, if all related products and communications carry the brand consistently, everyone in the chain can be safe in the knowledge that they are dealing with the genuine product.
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In a world of 7 Billion people, every individualand organization has a unique role and special responsibility. Working together, incremental actions will create exponential results.
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This guide has been created to ensure consistency and legibility when using ‘The Valleys’ visual identity system.
It is crucial that we use these basics consistently as even small variations may undermine the impact and integrity of the new Valleys brand. These guidelines have been produced to provide direction when working with our new visual identity system.
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