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Looks change as we mature and they reflect, to some degree, our experience and character. This evolution of appearance is as true for institutions as it is for individuals. As we approach our 50th anniversary year, we recognize the need for an appearance that reflects the stature, scope and uniqueness of The Graduate Center today. As a result, we have engaged in a rebranding exercise executed in collaboration with C&G Partners that has given us a new logo and accompanying visual vocabulary detailed in these Graphic Standards Guidelines.
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The Czech company AVIA, founded in 1919, began as an aircraft and engine manufacturer. Aerospace technology is renowned for its high quality and precision – the DNA on which the current AVIA company is built.
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What is a Brand?
A brand is a promise that should be easily understood through a simple idea you can place in the minds of your various stakeholders.
A Brand Promise should help to focus on the delivery of product and service experiences.
A brand helps you all work together towards the same ambition.
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We live in a business environment in which the public is overwhelmed by competing trade names and symbols.
A Corporate Identity Programme helps project a strong, consistent and easily-recognisable image of a company through all its written and visual communications.
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