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WorldFish is proud of its reputation as a leading research center that reduces poverty and hunger around the world. For us to continue to do this e!ectively, we must communicate with our partners, investors and bene"ciaries with a single uni"ed voice. By following the guidelines in this manual we can deliver more compelling and more consistent messages.
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Minimum clear space around PIRELLI WORLD CHALLENGE logo. The PIRELLI WORLD CHALLENGE logo must be surrounded by adequate clear space, otherwise known as “minimum clear space”. Minimum clear space ensures immediate recognition the overall impact of the PIRELLI WORLD CHALLENGE logo.
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To be credible, a brand needs to be consistent not just in how it looks – but how it sounds. The tempo, emotions and values evoked by a brand’s look and feel must be consistent with the way it speaks and what it says. This includes both internal and external-facing material.
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A compelling and thoroughly implemented corporate design ensures a high level of recognition and a unique identity. A strong brand increases the value of the labelled products and boosts the image of the licensees and partners of the myclimate foundation respectively.
These design guidelines are obligatory. They will be used to implement the corporate design in an active and professional manner and to ensure that the Tuftex logo represents a uniform image.
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