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Trading Partners Brand Book

Whether we like it or not, first impressions count.

To help control that impression among external audiences, brands are created to embody the positive spirit of a company and the nature of its business. Once that brand has been created, it needs to be carefully monitored and adhered to by all stakeholders within the company. Whatever the members of the company do - be it sending a letter, placing an advertisement, attending a meeting or telling a friend about what they do at work - a consistent message should be communicated and the same positive impression should be created.

Isle of Man Government Corporate Identity Guidelines

Having a visual symbol of our corporate identity serves three purposes. It brings cohesion to the diverse range of material we produce, it identifies us as the originators of the material and it helps keep costs down by saving time in the preparation of specifications.

This guide provides simple, brief advice on how to use our visual identity. I would be grateful if you could read it and refer to it whenever you commission or prepare material, including stationery and electronic publishing.

Tauranga City Corporate Brand Gudieliens

This Tauranga City Council brand identity guide has been designed to present the latest guidelines and rules for the visual identity of the Tauranga City Council corporate logo and brand.
It is essential that the integrity of the Tauranga City Council corporate logo is maintained at all times. By using the logo, name, colours and type faces consistently in our communications and operations we will continue to build recognition of who we are and what we stand for.

Dana Petroleum Brand Identity Guidelines

To be credible, a brand needs to be consistent not just in how it looks – but how it sounds. The tempo, emotions and values evoked by a brand’s look and feel must be consistent with the way it speaks and what it says. This includes both internal and external-facing material.