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Businesses today face more challenges than ever before – and that’s true of our business as well as our customers’ businesses. Customers are more demanding, competition is growing ever more fierce and the pace of change is increasing. As part of our efforts to stay ahead of the competition, we have refreshed our brand.
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All commercial and corporate brands have a history of their own; some mythic and others legendary. From the ancient laws of Imperial Rome when the potters’ marks were regulated to ensure quality, to the explosion of branding seen in the twentieth century, the ideal of the value of brand has continued to taunt consumers and owners alike. For over 20 years, the Parkway interest in operating and developing quality private health care in Singapore grew in reputation and scale. With 1000 beds today and three quality hospitals whose reputations have aided Singapore’s own recognition as a regional medical hub, it seems like an opportune time to let birth the new brand.
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For over 136 years, PERRIER has enjoyed an international presence and prestige in more than 120 countries. Its sparkling water started gushing forth from the earth in southwestern France and soon became highly appreciated before being captured in the now famous little green bottle.
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USAID's framework legislation, the Foreign Assistance Act of 1961, as amended, section 641, requires that all programs under the Foreign Assistance Act be identified appropriately overseas as "American Aid."
Further, since 9/11, America's foreign assistance programs have been more fully integrated into the United States' National Security Strategy. This elevation to the so-called "third-D" (development being added to diplomacy and defense) increased the need for U.S. foreign assistance activities to be more fully identified in the host country as being provided "from the American People." We have been identified as "America's good-news story" and have been tasked to make our efforts more visible and better known in the countries where we work.
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