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Every kid,s amazing underwater world and a crusading champion of its creatures and features.
What do I do?
Take your breath away!
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Grenfell is on a journey – a journey of self-reflection, of introspection, but also one of reaching out.
Of finding our place – our corner – within Memorial University, within Newfoundland and Labrador, Canada, and the world. In 2009, we celebrated a new name that recognizes our namesake, Sir Wilfred Grenfell, as well as our status as a university campus.
Our new brand – the way our presence is represented in the world – characterizes us as a place where people find out who they are and how they can make a difference.
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Having a visual symbol of our corporate identity serves three purposes. It brings cohesion to the diverse range of material we produce, it identifies us as the originators of the material and it helps keep costs down by saving time in the preparation of specifications.
This guide provides simple, brief advice on how to use our visual identity. I would be grateful if you could read it and refer to it whenever you commission or prepare material, including stationery and electronic publishing.
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The purpose of this book is to make it easier for you to speak about NEEA, write about NEEA, and to design compelling communications that express NEEA’s unique value.
To be successful, NEEA must have open and clear communication with its stakeholders — whether that be contractors, subcontractors, utility owners, government or public interest groups. We’d like everyone to understand NEEA’s mission, as well as our organization’s unique value and benefits. No matter who you are, whether you’re a NEEA staff, a Board member, or a “contractor,” you are, simply put, NEEA’s champions.
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