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What is Our Brand Identity?
The Walmart brand identity is like a great pair of jeans: a perfect fit, comfortable for our customers, associates and suppliers. It projects a relaxed and friendly image. We love wearing it every day. And it’s very, very strong.
We convey our brand identity through every form of communication and experience. Through the products we sell, how we look, how we act, and what we say. Everything we do has a direct impact on how the world perceives us. It’s crucial that the experience our customers have with our brand be the best possible, from our promise to deliver on low prices, to the quality of the products we sell, from the cleanliness and design of ourstores, to the smiles and helpfulness of our associates.
Brands are built over time. And over time, we’ll measure our brand’s success by the alignment of the communications and experiences people have with our brand.
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Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment.
The company began its manufacturing operation with seven employees in a garage-type building located just south of Beatrice, Nebraska. In 1983, the company relocated to its present location in the Gage County Industrial Park in Beatrice.
At that time, the company focused on manufacturing a line of mid-size walk-behind mowers and turf rakes. In 1987, due to the rapidly growing turf care equipment market and the competitive nature of that market, the product line was expanded to include commercial riding mowers.
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This brand book has been designed to introduce you to the concept behind the Cellebrite Brand and guide you through the basic elements of our brand identity.
This book is for the exclusive use of those associated with implementing the Cellebrite Brand.
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It’s not enough that we hold Washburn University so dear to our hearts. We all know Washburn to be a very special place. We need to share that love and that spirit with others. We need to do so intentionally in order to attract the best students and promote the University’s character and traditions.
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