Truman Brand Standards Guide

The Truman State University marks, visuals and voice must be replicated and produced according to the associated guidelines contained herein. As a representative of Truman State University, it is your role to follow these guidelines and to protect
the foundational elements upon which our brand is built.

Adhering to these guidelines will allow us to communicate our brand in a consistent, compelling and unified manner. Correct application of our brand elements is crucial to carve out a unique and relevant position throughout our competitive landscape.