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In today’s highly competitive and overly marketed world, even universities and colleges are constantly competing for attention. Because of this barrage of messaging in the marketplace and the complexity of our institution, it is critical to our success that we speak with one
united voice.
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Our visual identity is more than just the ACM logo. It’s a system of distinctive visual elements with which to create compelling ACM-branded communications.
A strong brand identity system will help ACM become more tangible and relevant to our key audiences by:
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The visual identity of Edith Cowan University (ECU) is an integral part of it’s image. The image of the University is expressed not only in the name, logo and colours of its stationery and signage, but also in all printed material concerning each of the campuses, in the buildings - their location, furnishings and maintenance, the rites of passage within faculties and departments, and the communications between students and graduates both on and off campus.
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Welcome to the JWSeagon Brand Guidelines manual. We created this book so that all JWSeagon employees, partners and customers would have a clear set of guidelines for producing, programming, designing or writing anything related to JWSeagon. This consistency in communications is what good brand management is all about.
We are a dynamic organization, and accordingly, the identity guidelines are intended to be liberating rather than restricting. This manual covers basic guidelines and provides a range of examples from which we can extract the direction needed to accurately represent JWSeagon in any situation.
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