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Special Olympics competitions are the core of the movement, showcasing the athletic skills, courage and dignity of thousands of athletes with mental retardation from around the world.
Competitions—from the thousands of local events around the world to the Special Olympics World Games—offer an invaluable opportunity to raise the profile of Special Olympics and reinforce the movement’s visual identity.
Games logos, sports pictograms, print and electronic publications, and signage all come together to create a “Look of the Games” that helps provide an attractive, exciting atmosphere for the competition. The look of the Games also should support Special Olympics’ visual identity, helping creating recognition and awareness as the movement grows worldwide.
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This Graphic Standards Book and CD has been created in order to define the character and appearance of the application of all printed materials, business communication, signs and promotional resources of the MVPEI Montenegro EU campaign me4eu-eu4me (ja za evropu - evropa za mene)
Please be advised to closely follow instructions given in the book in the implementation of promotional material, and in each order of this book disclose a copy of it to the responsible for the realization (design, prepress, print).
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A carefully managed and well-implemented brand identity program is essential to presenting a unique, strong and unified image to the world.
The guidelines outlined on the following pages are intended to ensure that the elements of Connecticut’s branding program are used correctly and consistently.
Along with examples of correct usage of the logo, typography, color palette and other elements, specific directions are included to guide the design and production of Connecticut’s tourism communications materials.
Accurate implementation of these brand identity elements will build equity in our brand and strengthen and unify our messages in marketing Connecticut tourism.
We encourage the tourism industry to implement these brand standards throughout all of their promotional materials.
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Every D&B publication – brochure, catalog or fact sheet – gives us an opportunity to express and reinforce our distinctive identity. It is a chance to remind our audiences of the people behind our brand, our values, and the promises we make to our customers.
D&B communications must be consistent to establish and reinforce awareness of our brand. But consistency doesn’t mean inflexibility. These guidelines provide a consistent framework for a wide variety of design solutions. All of our publications have different communication objectives, but each should also memorably enhance the D&B identity in our readers’ minds.
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