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Welcome to the brand guidelines for DIUS; they explain briefly how to use the DIUS logo on printed material, signage and PowerPoint™. These basic guidelines are just the first step and will grow and evolve with the communication needs of our new department.
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These corporate identity guidelines have been established to ensure that when we visually present Hampshire Fire and Rescue Service we are consistent and gain maximum impact.
It is important that every member of the Service understands and uses these guidelines so that our corporate image and identity is clear, consistent and effective, whatever the setting, activity or media we are using.
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One of the most important ways of expressing our brand is through our identity. It sums up what we stand for by reflecting our values and giving a feel for the quality and service that can be expected from Etihad Airways, both on the
ground and in the air.
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What Is Branding?
Branding in plain terms is about fostering recognition of and respect for an organization. Once a brand has been firmly established in people’s minds, seeing it instantly evokes certain feelings, beliefs and knowledge. A solid brand also reinforces an organization’s key messages for internal and external audiences.
By having a strong brand, Alberta Health Services is better able to build public awareness, confidence, good will, trust and support. Our brand also instills pride among staff members and external stakeholders, and it improves our ability to recruit and retain talented employees and physicians. Our brand is also vital to attracting and maintaining a solid funding base.
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