Brand E Book PDF Downolad

This style guide contains the foundation for the look and feel of the Cepheid brand. The logo, typography, color palette and design elements represent components of the Cepheid identity and collectively embody the essence of the Cepheid personality to create a unique signature.
Adherence to brand guidelines will maximize brand effectiveness. A consistent, recognizable image will help Cepheid reinforce its brand promise across the globe and will make marketing efforts more efficient.
The Cepheid Brand Experience Guide is a living document. As such, it may be updated periodically to reflect advances in the brand.

All commercial and corporate brands have a history of their own; some mythic and others legendary. From the ancient laws of Imperial Rome when the potters’ marks were regulated to ensure quality, to the explosion of branding seen in the twentieth century, the ideal of the value of brand has continued to taunt consumers and owners alike. For over 20 years, the Parkway interest in operating and developing quality private health care in Singapore grew in reputation and scale. With 1000 beds today and three quality hospitals whose reputations have aided Singapore’s own recognition as a regional medical hub, it seems like an opportune time to let birth the new brand.

The purpose of this guide is to provide guidance and assistance when commissioning or producing visual communications materials for the Board, across all media, including all forms of print and screen-based delivery.
This document covers a wide range of applications, including stationery, literature, PowerPoint presentations, press advertising and email communications. We also offer guidance on the correct use of the board logo, and advice on the corporate colour scheme.
Also covered are design guidance on display materials, branding on promotional items and the commissioning and art direction of photography.