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DHL has redefined and redesigned its brand identity – as can be seen in new print publications, advertising material, corporate wear, etc. Clear guidelines for the visual appearance of the brand in all analogue and digital channels are essential for an integrated DHL brand experience – towards the customer as well as internally. The redefined guidelines for the analogue world are now transferred to the DHL online experience and appearance.
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The Berkeley brand platform was created and introduced to campus in early 2013 by the Office of Communications & Public Affairs. One of the salient features of the brand platform and toolkit was the flexibility it provided colleges and departments who could use it to create messaging that was unique and yet united.
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Since 1927, La-Z-Boy has expanded its product offering while remaining true to the elements of quality and innovation that began with its recliner roots. Today, La-Z-Boy Incorporated is a manufacturer, marketer and retailer of upholstery products and a marketer of imported or manufactured casegoods (wood) furniture products. Every member of the La-Z-Boy family of companies fits into our corporate goals and objectives. We have associated ourselves with companies that are compatible with our high standards of quality, management and stability.
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The Motability Scheme began in 1978 and since then it has changed the lives of almost 700,000 disabled people and their families in the UK.
By the mid 1970s almost every household in the country owned a car. But disabled people were missing out. As a result, many people were housebound for long periods and often dependent on others for their mobility.
Before the introduction of the Mobility Allowance in 1976, only disabled people who could drive themselves got any government help with personal transport. It was usually in the form of a small car provided to disabled couples, to people responsible for the sole care of a disabled child and to a category called “war disabled”. An allowance was paid to disabled people who actually owned a car. But most people were supplied with a small, blue, single-seat, three wheeled, motorised “invalid trike”, which was incapable of carrying passengers.
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