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A brand is not what you say you are, it’s what others perceive or say you are. A well-conceived, consistently executed visual identity that incorporates strong messaging triggers a positive or desired response from a viewer/user/consumer. This document serves as a style guide to help amateur and professional designers create products that adhere to NYIT’s visual identity in support of the brand.
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For over a decade now, Brian R Richards Ltd (BRR) has specialised in developing effective brand strategies for export brands, regional identities, small to medium-sized businesses and major corporates in Australasia, Asia and Europe. The companies have been as diverse as Holcim, the world’s second largest cement company, to niche New Zealand businesses such as Orca, Icebreaker, Obo and Fisher & Paykel Healthcare. Today Brian Richards works with a talented team, who share the same passion for creating high-performing brands. Together BRR offers a turnkey operation from vision distillation to market performance.
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Our corporate identity is as important as our products. It is represented by our logo and its usage in our products, advertising, presentations and by what we do every day.
Part of our identity that identifies us among our competitors is the fact that our products are eco-friendly, composed of biodegradable parts, we pretend to reflect this in the usage of green as one of the basic colors of our logo.
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Every day from 6 am to 6 pm on British Columbia’s Knowledge Network, you’ll find the best and brightest shows for kids, all completely commercial-free. Shows that are playful. Shows that inspire. Shows that teach kids about the world around them and ideas like cooperation, empathy, friendship and problem solving. Always leaving them with a smile on their face and a story in their heart.
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