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In today’s highly competitive and overly marketed world, even colleges and universities are constantly competing for attention. Because of this barrage of messaging in the marketplace and the complexity of our institution, it is critical to our success that we speak with one united voice.
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The University is a place of knowledge, innovation and enterprise. We pride ourselves on these three tenets.
They underpin our strategies in learning and teaching, in research, and help us to engage with the business world.
That is why we have come to play a vital role in the region's economic and cultural development.
Our vision for higher education goes beyond opening minds and widening individual horizons.
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A consistent brand promise that is understood and internalized within an organization is also better understood by external audiences. It becomes a rallying cry and a focal point to inform and inspire everyone connected to the brand. Integration and consistency maximize every opportunity to share our values, mission, and promise. Loyola University Chicago Brand and Graphic Standards provides a guide to everyone responsible for creating communications and marketing materials for the University. The goal of this document is to ensure that the University is represented consistently and optimally through all communications that we have with our many audiences, internal and external. It covers everything from use of logos and other images to tone and voice of our messages. We hope you find it helpful.
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This brand identity system is designed to drive reconsideration of the American Red Cross as a world-class 21st-century brand.
With your help, we will steward and protect an unmistakable visual identity that unites our organization’s many activities.
The Mission Statement for the American Red Cross was recently updated by the Board of Governors and will be shared with the organization in early 2012.
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