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Accoya® is the first wood of its kind to become available on a commercial scale. Significant investment has been made in developing the product and its distinctive name and identity.
The values that the Accoya® brand identity encompasses are relevant to everyone, from the pioneers of the product, to partners, shareholders, licensees, customers and, ultimately, to end users. They offer reassurance of quality and reliability and, if all related products and communications carry the brand consistently, everyone in the chain can be safe in the knowledge that they are dealing with the genuine product.
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Graphic standards reinforce the visual identity of a company or corporation. Graphic identity is the cornerstone of communication efforts. Inconsistent visual and conceptual images confuse our publics and undermine messages. Consistent use of graphics, symbols, color and typography increase the University’s level of visibility and credibility, and enhances its image.
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The guidance provided within this Graphic Standards Manual was developed to assure that the visual presentation of the Corps of Engineers is accomplished with consistency and forethought. Set forth for your reference are the current policies regarding the use of the Corps logotype and direction on the development of visual communications. Continuing to focus on the Corps Communication Mark and its various applications, the manual also introduces guidance for new areas where graphic identification of the Corps is appropriate.
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CEPD IS CHANGING ITS NAME TO CPD: CONTINUING PROFESSIONAL DEVELOPMENT. THIS IS TO:
BRING OUR NAMING CONVENTION IN LINE WITH MANY OTHER PROMINENT UNIVERSITIES GLOBALLY
SIGNIFY CHANGE AND EXPANSION WITHIN THE PORTFOLIO
BRING GREATER FOCUS TO ‘PROFESSIONAL DEVELOPMENT’
BUILD ON UNIVERSITY OF TORONTO’S REPUTATION AND INTEGRATE OUR COMMUNICATIONS MORE CLOSELY WITH THOSE OF THE FACULTY OF MEDICINE AND THE UNIVERSITY.
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