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The working committee at Singapore World Water Day (SWWD) created these guidelines to assist you when using the SWWD Logo. Please review the following carefully. The logos are provided in 2 formats (eps and jpg). Any use of the Logo indicates your agreement to comply with these guidelines.
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This is a practical book. It shows you how to use our new logo, what we want to achieve through photography, and how
to use design to maximize our impact.
It gives you typographic details, colour palettes and advice on choice of images. It provides the tools to create something strong and distinctive, in a clearly marked family of Christian Aid communications.
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This manual presents the basic elements in the European Year for Active Ageing and Solidarity between Generations 2012 logo to all those who will use it.
The logo must always be reproduced from the master artwork. It must never be altered in any way.
Symbol
Two persons, where one is smaller (younger) than the other, connected to each other stands for Solidarity between generations.
The arrow represents a future looking outlook for Active Ageing.
The choosen colours raspberry and plum are choosen to convey warmth and energy.
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Achievement of a cohesive brand is a top priority for AONB Partnerships and Conservation Boards.
This was agreed at Conference 2010.
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