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This style guide contains the foundation for the look and feel of the Cepheid brand. The logo, typography, color palette and design elements represent components of the Cepheid identity and collectively embody the essence of the Cepheid personality to create a unique signature.
Adherence to brand guidelines will maximize brand effectiveness. A consistent, recognizable image will help Cepheid reinforce its brand promise across the globe and will make marketing efforts more efficient.
The Cepheid Brand Experience Guide is a living document. As such, it may be updated periodically to reflect advances in the brand.
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Innovative design starts with a designer’s vision...
... exhibitors and visitors at INDEX understand that great design is much more than simply assembling, arranging or editing, it is something that is felt!
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In 2012 the eyes of the world will be on Great Britain and the British have a lot to be proud of. The Great Exhibition 2012 will celebrate this – an event that will bring to life a unique national festival for Britain celebrating our history, culture and achievements.
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The University of Wollongong holds a strong position in the higher education sector.
In order to stay relevant and be a university of first choice, it needs to position itself as a contemporary and world-class institution.
To do this we need to make the most of every communication opportunity for our brand.
These are our brand guidelines.
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