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ONE JEFFERSON
Imagine what nearly 13,000 Jeffersonians can do when they harness their passion, commitment, intelligence and innovation to achieve one goal: to reimagine health, health education and discovery to create unparalleled value. The possibilities are endless.
Our mission, vision and values provide the foundation all of us can build upon to create our future. We invite you to explore, create, envision and cultivate a new Jefferson—one that honors our history of medical and educational firsts, but moves us forward with a shared purpose and a new, contemporary look. Take a look through a new lens—one of innovation and amazement. Feel the sense of exploration and unity Jefferson will stand for. Share our pride in working with the most exceptional people found anywhere. And when we do it together, as one, the rest is history.
The Jefferson Brand Guidelines were created to help you better understand what the Jefferson brand stands for—who we are, what we value—and how that translates into our overall visual design.
This manual will review many of the new elements of our brand, but we must never forget it’s the people of Jefferson who are critical to fulfilling our brand promise. Our brand is the result of everything we do at Jefferson—from the way we speak, to the way we treat each other, our patients, students and visitors.
Moving forward, how we communicate will help us position this transformative brand to meet the challenges of a constantly changing marketplace.
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NEW YEAR. NEW LOOK. NEW BRAND.
What better time than our 20th anniversary to celebrate Celebrity’s history of award-winning service, cuisine, and our new, brand-defining Solstice Class.
These Brand Identity Guidelines have been created to assist you, our team members, our marketing partners and our travel partners—providing you with the background knowledge and hands-on tools necessary to help to build and enhance the new Celebrity brand. Our collective goal, is to communicate one consistent brand voice and vision across all mediums—worldwide.
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A corporate identity is established by the unified and consistent use of graphic standards. This guide provides general instructions for the application of the JM Eagle identity to a variety of media. The integrity of the JM Eagle identity depends on the strict adherence to these rules and guidelines by all JM Eagle employees and their vendors.
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IT IS IN OUR HANDS TO END HIV AND TB because:• We are a pro-active country in the HIV, TB & STIs response• We have formed a strong partnership between government, civil society, business and labour for our collaborative response• We have developed and adopted a National Development Plan Vision 2030 which guides our efforts• We all contribute towards the development of the country’s National Strategic Plan for HIV, TB and STIs• We all commit to ending AIDS and TB by 2030.
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