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This section demonstrates how we use the essential building blocks for our branding: our logo (referred to as our brandmark) our fonts (typefaces) and our brand colours (also known as our colourways). It also shows how we strive for high standards with our photography and how we seek consistency in how we describe ourselves through our ‘tone of voice’.
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The United Nations Development Group (UNDG) unites the 32 UN funds, programmes, specialized agencies, departments, and offices that play a role in development.Since 2008, the UNDG has been one of the three pillars of the UN System Chief Executives Board for Coordination, the highest-level coordination forum of the United Nations system.
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This publication is dedicated to providing a set of guidelines that can be used by Altona communicators to consistently reinforce the new and positive image of our town. Every time a person or organization is engaged by our town it contributes to this image. Stationery, business cards, publications, newsletters, advertisements, web sites, flyers, signs — and even Altona residents themselves — all contribute towards reinforcing a positve and effective brand.
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Welcome to the brand guidelines for DIUS; they explain briefly how to use the DIUS logo on printed material, signage and PowerPoint™. These basic guidelines are just the first step and will grow and evolve with the communication needs of our new department.
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