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Khanom is a name given to countless sweet or savory Thai “dumplings”, imaginatively “invented” and made for generations by hand, from locally found ingredients. Khanom comes in hundreds of shapes, styles and flavors and is made from a myriad of ingredients. It is a strong and simple icon relating our Thai value creation to the natural use of raw materials.
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What do we mean when we say"Brand"?
Brand (n) 1. a type of product manufactured by a company under a particular name.
2. an identifying mark or characteristic common to the products of a particular company.
(According to the Oxford dictionary)
Brand: a brand is a name, term, sign, symbol, or design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
(According to "American Marketing Association")
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What is Our Brand Identity?
The Walmart brand identity is like a great pair of jeans: a perfect fit, comfortable for our customers, associates and suppliers. It projects a relaxed and friendly image. We love wearing it every day. And it’s very, very strong.
We convey our brand identity through every form of communication and experience. Through the products we sell, how we look, how we act, and what we say. Everything we do has a direct impact on how the world perceives us. It’s crucial that the experience our customers have with our brand be the best possible, from our promise to deliver on low prices, to the quality of the products we sell, from the cleanliness and design of ourstores, to the smiles and helpfulness of our associates.
Brands are built over time. And over time, we’ll measure our brand’s success by the alignment of the communications and experiences people have with our brand.
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The Australian Agency for International Development (AusAID) is the Australian Government agency responsible for managing Australia's overseas aid program. AusAID is an Executive Agency within the Foreign Affairs and Trade portfolio and reports to the Minister for Foreign Affairs.
The objective of the Australian aid program is to assist developing countries reduce poverty and achieve sustainable development, in line with Australia's national interest.
AusAID provides advice and support to the Minister for Foreign Affairs on development policy, and plans and coordinates poverty reduction activities in partnership with developing countries. AusAID leads and coordinates Australia's responses to humanitarian disasters and represents Australia in international development forums.
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