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A tr ademar k is a word (Kofein), or a symbol ( ) adopted by Kofein to identify our products and ser vices and distinguish them from those of our competitor s. A tr ademar k is a guar antee of consistency and quality. It assures our customer s that all products bear ing our tr ademar ks are of the same high quality that customer s have come to expect from Kofein.
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Columbia College’s brand is not just a logo or tagline to recruit prospective students. It is designed to be a consistent and accurate representation of Columbia College to all constituencies. The logo is a visual “trust mark” that embodies Columbia College’s promise about what will be achieved by all individuals who interact with the institution — in short, it is a graphic depiction of Columbia College’s reputation.
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Our Time to Shine
“Model, inspire, reward and celebrate intellectual pursuit, creative and confident inquiry, and active engagement with the world around us as our highest order of responsibility and joy.”
Those words, from our UNC Asheville Strategic Plan, reflect the core values and inquisitive spirit of this vibrant university. It was with the same sense of responsibility and joy that we embarked upon a journey to define and refine the University brand— an exercise that will allow us to speak to the world with one confident voice about the amazing things happening at UNC Asheville.
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The following visual identity manual aims to convey the same brand identity to the stakeholders. The right application of the guidelines listed hereafter will provide brand equity protection and related value, complying with the corporate communications strategy.
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