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These corporate identity guidelines have been established to ensure that when we visually present Hampshire Fire and Rescue Service we are consistent and gain maximum impact.
It is important that every member of the Service understands and uses these guidelines so that our corporate image and identity is clear, consistent and effective, whatever the setting, activity or media we are using.
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The following pages are meant to guide County staff, designers, and vendors in the application of the logo for the County of Marin. The Identity Style Guide has been created to promote a uniform portrayal of the County (Outcome C of Strategic Plan). Consistent use of the county logo will convey a sense of continuity to the public as a family of departments and agencies working together toward the County’s mission, “to provide excellent services that support healthy, safe and sustainable communities; preserve Marin’s unique environment heritage; and encourage meaningful participation in the governance of the County by all”. In practical terms, standardization of logo and materials will optimize efficiency in the production and use of stationery and other materials across all levels of County government.
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A consistent brand promise that is understood and internalized within an organization is also better understood by external audiences. It becomes a rallying cry and a focal point to inform and inspire everyone connected to the brand. Integration and consistency maximize every opportunity to share our values, mission, and promise. Loyola University Chicago Brand and Graphic Standards provides a guide to everyone responsible for creating communications and marketing materials for the University. The goal of this document is to ensure that the University is represented consistently and optimally through all communications that we have with our many audiences, internal and external. It covers everything from use of logos and other images to tone and voice of our messages. We hope you find it helpful.
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What is the brand?
The brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements such as images or symbols. However, it also encompasses the set of expectations associated with a product or service which arise in the minds of consumers.
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