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Evolving for the better. That is the most that nature has followed for thousands of years. In BTSA, we have also evolved to improve, and how could it be otherwise, nature has been our source of inspiration. Therefore, BTSA’s new corporate image has much to do with "what is natural”.

Our relationship with "what is natural" is not new. In fact, the key to the success of BTSA is based on natural products in both raw materials and final compounds. For that reason, we have been faithful to our principles to suit the times, with a new look much more dynamic and current, which allows a clear projection of the future.

We can define our evolution as complete, since we have preserved the best of our past to improve and adapt to this as we lay the foundations for a better future.

As one of the longest-running youth volunteer initiatives in America, Trick-or-Treat for UNICEF has a deep-rooted history of child empowerment. On Halloween night in 1950, the original “kids helping kids” program launched, as girls and boys across the nation collected coins to aid children still affected by World War II. This humble effort was the beginning of a yearly tradition dedicated to ending the unnecessary suffering of the world’s most vulnerable children.
Today, the mission still resonates, with the Trick-or-Treat for UNICEF brand as fresh and relevant as ever. The brand remains engaging for children with the addition of our new character choices, while still evoking a sense of nostalgia in parents and teachers (our secondary audience).

The IEEE Standards Association (IEEE-SA) is a major contributor to IEEE, the world’s largest technical professional society.

The IEEE-SA’s vision to is to be recognized as a preferred global provider of high-quality, market-relevant technology standards and of services that promote their universal adoption. By nurturing, developing and advancing new technology standards in the marketplace through its consensus-building programs and environment, the IEEE-SA supports the IEEE’s core purpose of fostering technological innovation and excellence for the benefit of humanity.

A compelling and thoroughly implemented corporate design ensures a high level of recognition and a unique identity. A strong brand increases the value of the labelled products and boosts the image of the licensees and partners of the myclimate foundation respectively.
These design guidelines are obligatory. They will be used to implement the corporate design in an active and professional manner and to ensure that the Tuftex logo represents a uni-form image.