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Dette er merkevaren Ulvangs brand book. En håndbok som beskriver Ulvangs identitet – med andre ord hvordan merkevaren skal presenteres og forvaltes i alle kanaler. Ulvangs visuelle identitet skal fremheve og understreke merkevarens særpreg ved å fremheve de stemninger og opplevelser merkevaren skal skape. Hovedelementene i den visuelle identiteten er merkevarens logo og øvrige designelementer, dens utvalgte farger, bildemanér og typografi . Det er i hovedsak disse elementene som skal gjøre Ulvang gjenkjennelig og enkel å differensiere i mengden av aktører på markedet.
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The guidelines articulated in this book have been created to reinforce the consistency and accuracy of The Globe and Mail brand and its application for marketing purposes. The importance of brand consistency cannot be overemphasized; upholding these brand principles serves to strengthen your partnership with The Globe and Mail and ensure the integrity of the brand message is protected.
This brand book is intended for The Globe and Mail and its partners. The Globe and Mail reserves the right to change, modify, add or remove portions of this guide at any time. Such revisions will be effective immediately upon notice to you, which could be given by any means. The acceptance of this brand book does not grant rights of use. Please refer to your partnership agreement with The Globe and Mail for the explicit rights granted to your organization.
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Most of us can identify hundreds of brands simply by their colour, graphic style or font. We only identify with a brand when it chimes with our own values, aspirations or beliefs..
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TC 125th POSITIONING STATEMENT
As Teachers College prepares to celebrate the 125th anniversary of its founding, we are presented with a wonderful opportunity to tell the TC story – our rich history , our legacy of “firsts” and our positive impact on the community. Now is our time to reinvent ourselves by building on our strengths, embracing our distinctions and creating an institution that honors the past while transforming the future. We are celebrating a tradition for tomorrow.
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