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At Master Electric Company, Inc. we continue to establish our identity to reflect the essence of our brand and our company. Every day we strive to grow and further cement our brand in the minds of our current clients and our future clients.
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Effective and consistent implementation is the key to a successful brand identity program. Our new logo, the cornerstone of our brand’s visual identity, should be used with confidence, but also with care so that it retains its integrity and strength over time.
This quick reference document provides basic guidelines on some of the key practical issues connected with implementing the logo.
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WELCOME to the CATHAY PACIFIC experience.
On September 24, 1946,
Cathay Pacific was founded in Hong Kong. With a deep commitment to our Hong Kong roots, we as one of Asia’s largest airline companies, continue to invest in Hong Kong’s aviation industry, establishing a name for Hong Kong as an international transportation hub.
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THIS SPONSORSHIP IDENTITY IS FOUNDED ON THE CHEMISTRY THAT EXISTS BETWEEN OUR RIGOROUS APPROACH AND OUR PASSIONATE AMBITION. WE CALL IT DUALITY, AND IT GUIDES EVERYTHING WE DO.
Like a victorious football team, our success is built on the twin foundations of a painstakingly rigorous approach to work and an all-encompassing passion for winning. This combination of composed methodology and emotional drive brings a positive friction, like a spark of energy, which delivers the momentum to achieve a “winning performance”.
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