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Welcome to the Human Resources Professionals Association (HRPA) Brand Standards Guide.
HRPA’s visual brand is the cornerstone of our public image and, through association, the image of the HR profession in general. Much thought and attention to detail has gone into developing the visual elements contained in this document. Ensuring that we present a consistent image is critical in our effort to establish a highly professional, prominent and memorable image of the Association and its Chapters.
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The visual identity of Edith Cowan University (ECU) is an integral part of its image. The image of the University is expressed not only in the name, logo and colours of its stationery and signage, but also in all printed material concerning each of the campuses, in the buildings - their location, furnishings and maintenance, the rites of passage within faculties and departments, and the communications between students and graduates both on and off campus.
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A Guide to Graphic Standards outlines the graphic identity for the Chesapeake Bay Gateways Network. The guidelines are intended to enhance the identity of the Network as a key tool for exploring, learning about, enjoying and conserving the Chesapeake Bay. This is achieved by developing a degree of consistent design throughout the Gateways Network, while always respecting the great diversity of individual Gateways. The guidelines also maintain a limited design link with the National Park Service—the coordinating organization for the Network—by
adapting certain graphic design elements used by the Park Service.
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Our Time to Shine
“Model, inspire, reward and celebrate intellectual pursuit, creative and confident inquiry, and active engagement with the world around us as our highest order of responsibility and joy.”
Those words, from our UNC Asheville Strategic Plan, reflect the core values and inquisitive spirit of this vibrant university. It was with the same sense of responsibility and joy that we embarked upon a journey to define and refine the University brand— an exercise that will allow us to speak to the world with one confident voice about the amazing things happening at UNC Asheville.
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