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Every D&B publication – brochure, catalog or fact sheet – gives us an opportunity to express and reinforce our distinctive identity. It is a chance to remind our audiences of the people behind our brand, our values, and the promises we make to our customers.
D&B communications must be consistent to establish and reinforce awareness of our brand. But consistency doesn’t mean inflexibility. These guidelines provide a consistent framework for a wide variety of design solutions. All of our publications have different communication objectives, but each should also memorably enhance the D&B identity in our readers’ minds.
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The Jiffy Lube® brand has been revitalized to deliver an updated image that conveys a shift from an oil change only proposition of the past to an auto maintenance experience for the future. The development of the new brand identity was influenced by the need for improved legibility and the ability to express these newly defined qualities and characteristics that are unique to Jiffy Lube:
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The Success of the consumer program relies upon retailer collaboration and support for the growth of the Karat Gold jewelry category during this traditionally favorable
selling period. The goal of the Richline Brands’ development and investment is to increase the visibility of Karat Gold through an omni-channel program of original photography, design and media placement.
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About Abu Dhabi Airports Company
Abu Dhabi Airports Company (ADAC) was created on the 4th March 2006 to spearhead the redevelopment of the Emirate’s aviation infrastructure. To this end, it plays a key part in the Government of Abu Dhabi’s Plan 2030. Wholly owned by the Abu Dhabi Government, the company is headquartered at its principal asset, Abu Dhabi International Airport.
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