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For the first time in history, all branches of Kentucky government will speak with the same unified voice. I also encourage every local and regional governmental agency, state-supported institution and private corporation and business to join in this effort.
This is not simply state government’s brand. This is Kentucky’s brand. It was created as the result of an unprecedented research effort and was selected by Kentuckians themselves via a statewide vote.
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Cyclops® was developed by a group of industry bodies to help to de-mystify beer. For too long we have used long, flamboyant tasting notes which can mean little to bar staff and makes it very hard for drinkers to understand what it is that they like about certain beers.
The principal of Cyclops® is therefore simple: to give consumers and bar staff clear, concise information about the look, smell and taste of a beer.
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This guide has been created to ensure consistency and legibility when using ‘The Valleys’ visual identity system.
It is crucial that we use these basics consistently as even small variations may undermine the impact and integrity of the new Valleys brand. These guidelines have been produced to provide direction when working with our new visual identity system.
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Over the past two years, Sonoma County Vintners, Winegrape Commission, and Tourism Bureau have worked to establish a common identity for Sonoma County. We felt it wasn’t just enough to share the “Sonoma County” name; we needed to know what that name stands for and how it differentiates us from other wine regions throughout the world.
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