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A carefully managed and well-implemented brand identity program is essential to presenting a unique, strong and unified image to the world.
The guidelines outlined on the following pages are intended to ensure that the elements of Connecticut’s branding program are used correctly and consistently.
Along with examples of correct usage of the logo, typography, color palette and other elements, specific directions are included to guide the design and production of Connecticut’s tourism communications materials.
Accurate implementation of these brand identity elements will build equity in our brand and strengthen and unify our messages in marketing Connecticut tourism.
We encourage the tourism industry to implement these brand standards throughout all of their promotional materials.
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A compelling and thoroughly implemented corporate design ensures a high level of recognition and a unique identity. A strong brand increases the value of the labelled products and boosts the image of the licensees and partners of the myclimate foundation respectively.
These design guidelines are obligatory. They will be used to implement the corporate design in an active and professional manner and to ensure that the Tuftex logo represents a uni-form image.
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It’s not enough that we hold Washburn University so dear to our hearts. We all know Washburn to be a very special place. We need to share that love and that spirit with others. We need to do so intentionally in order to attract the best students and promote the University’s character and traditions.
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Minimum clear space around PIRELLI WORLD CHALLENGE logo. The PIRELLI WORLD CHALLENGE logo must be surrounded by adequate clear space, otherwise known as “minimum clear space”. Minimum clear space ensures immediate recognition the overall impact of the PIRELLI WORLD CHALLENGE logo.
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