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This brand identity system is designed to drive reconsideration of the American Red Cross as a world-class 21st-century brand.
With your help, we will steward and protect an unmistakable visual identity that unites our organization’s many activities.
The Mission Statement for the American Red Cross was recently updated by the Board of Governors and will be shared with the organization in early 2012.
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With more than 20,000 Members and more than 117 Chapters all around the world, maintaining the International Coach Federation (ICF) brand can be a difficult task. Without your help, ICF would not be able to present a cohesive message. Consistent ICF logos, colors, fonts, and communications enable ICF to maintain a clear, recognizable and unified brand identity, both within the ICF community and with all of our constituency groups. This document provides guidelines for the articulation of the ICF brand so that together we can advocate for coaching in one strong, unified voice.
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Welcome to the JWSeagon Brand Guidelines manual. We created this book so that all JWSeagon employees, partners and customers would have a clear set of guidelines for producing, programming, designing or writing anything related to JWSeagon. This consistency in communications is what good brand management is all about.
We are a dynamic organization, and accordingly, the identity guidelines are intended to be liberating rather than restricting. This manual covers basic guidelines and provides a range of examples from which we can extract the direction needed to accurately represent JWSeagon in any situation.
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The New North is the 18 county region in Northeast Wisconsin. The New North brand unites the region both internally and externally, signifying the collective economic power behind our 18 counties. The counties include Outagamie, Winnebago, Calumet, Waupaca, Brown, Shawano, Oconto, Marinette, Door, Kewaunee, Sheboygan, Manitowoc, Fond du Lac, Green Lake, Marquette, Florence, Menominee, and Waushara.
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