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In today’s highly competitive and overly marketed world, even colleges and universities are constantly competing for attention. Because of this barrage of messaging in the marketplace and the complexity of our institution, it is critical to our success that we speak with one united voice.
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When applying a brand, visual consistency is paramount. Not only does this send a message to the public about the stability of your organization, it also promotes public awareness as they begin to recognize and remember your mark. This book was created to establish guidelines for using the identity of the Desert Managers Group. By following these guidelines, you are establishing a consistent look and identity for your organization.
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What is a Brand?
A brand is a promise that should be easily understood through a simple idea you can place in the minds of your various stakeholders.
A Brand Promise should help to focus on the delivery of product and service experiences.
A brand helps you all work together towards the same ambition.
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Making a Strong Impression
Tracerco is a world leading technology company providing unique and special detection, diagnostics and measurement solutions to our customers.
As Tracerco is a global business, we must make sure our collateral is consistent and accurately portrays the Tracerco brand, wherever we are in the world.
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