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All brands built perception and our brand is no different. The perception is built through numerous ways, when a customer experience your products through packaging, pricing after sales etc. which gives the customer a feeling of the brand. The brand image is a promise made and that must be kept at all times.
We build this perception through well design creatives, taglines and other marketing collateral which are consistent in nature. “Its like saying, its my brand these are the colors” This brand ideation manuals gives an comprehensive explanation about the whole process of detailing the logo, colours, office stationary & covering both print as well as digital media.
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In order to build a strong brand it is important to be consistent with the way you communicate in all your business areas.
The aim of this manual is to establish a set of rules and recommendations that seek to ensure correct implementation of the main elements of the brands of the PT Group.
It is essential that everyone involved cooperates in complying with and applying these rules in order to ensure a coherent and uniform visual identity.
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Standing out
How we connect with our audience has a lot to do with how we present ourselves as a brand. But branding is more than just a name and a logo. It’s a representation of who we are and why we’re different. When we communicate about our university, the right words, images and design can reveal who we are – which is just as important as what we do.
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A compelling and thoroughly implemented corporate design ensures a high level of recognition and a unique identity. A strong brand increases the value of the labelled products and boosts the image of the licensees and partners of the myclimate foundation respectively.
These design guidelines are obligatory. They will be used to implement the corporate design in an active and professional manner and to ensure that the Tuftex logo represents a uniform image.
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