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The Making of Mcivor...
Process "Aqua Vitae"- Latin for "Water of Life' Scotch Whisky's making dates back to imperial times. This ancient distilling process evolvedfrom sophisticated perfumes, later delicious wine to hearty malt, with this last ingredient producing the utmost pleasurable spirit: "Aqua Vitae' or what was then the beginning of Scotch Whisky.Evolution has brought the consumer options: Single Malt or Blended Whiskies. Today, Mcivor Scotch Whisky exemplifies the finest blended Scotch Whisky in Scotland.
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Like the Paralympic Movement itself, the Paralympic brand has evolved dynamically over the years. Adopted in 2003, the Paralympic Symbol – the three Agitos, from Latin meaning “I move” – symbolises constant motion, always moving forward and never giving up. And its circular character embodies the bringing together of athletes from all corners of the world.
Ultimately, we strive for the Paralympic Symbol to be universally recognised throughout the world as representing sporting excellence and the Paralympic values of courage, determination, inspiration and equality. I believe the IPC Brand Book is a milestone that will drive us forward in a fresh and exciting direction.
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THE PURPOSE OF BRAND CONSISTENCY
It is important that the EL DORADO brand identity is used consistently, however or wherever it is used. It is equally important that the identity is not allowed to drift or to become corrupted.
The most important element is the EL DORADO logo which is designed in a number of versions in order to ensure flexibility of use in different applications.
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Asta visual identity is more than our logo. The combination of the Asta logo, colour palette, strapline, photography and typography create a visual language system which is unique and only belongs to Asta. Consistent application will create a powerful and distinctive brand for Asta.
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