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Use of the logo and graphic marks
The UEFA EURO 2012. brand manual can only be used by authorised parties who have been granted the necessary rights by UEFA. This brand manual outlines the graphic principles, the colours, the graphic arrangements, template solutions and the rules of association between the o!cial marks and logos.
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Our visual identity is more than just the ACM logo. It’s a system of distinctive visual elements with which to create compelling ACM-branded communications.
A strong brand identity system will help ACM become more tangible and relevant to our key audiences by:
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All brands built perception and our brand is no different. The perception is built through numerous ways, when a customer experience your products through packaging, pricing after sales etc. which gives the customer a feeling of the brand. The brand image is a promise made and that must be kept at all times.
We build this perception through well design creatives, taglines and other marketing collateral which are consistent in nature. “Its like saying, its my brand these are the colors” This brand ideation manuals gives an comprehensive explanation about the whole process of detailing the logo, colours, office stationary & covering both print as well as digital media.
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The Let’s Move Together campaign aims to engage individuals and communities in a conversation about arthritis and activate them to participate in the Arthritis Walk. The following brand guidelines outline the graphic standards for Let’s Move Together, as well as the essence of the campaign and how to best communicate it to key stakeholders.
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