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This Best Western Plus Brand Identity Manual – Asia (Printed Materials Only) gives you the information necessary to help you correctly use the Best Western Plus logo and the words “Best Western Plus”. Its purpose is to maintain Best Western Plus brand identity while allowing the hotel to express its individual personality.
This manual is an addendum to the Global Best Western Brand Identity Manual, which applies only to Best Western Plus properties in Asia and the Middle East.
Basic formats and designs presented in this manual cover PRINTED MATERIALS ONLY, from stationery to hotel brochures.
For other items (e.g. signage, courtesy vehicles, website branding etc), please refer to the existing Global Best Western Plus Brand Identity Manual.
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About Abu Dhabi Airports Company
Abu Dhabi Airports Company (ADAC) was created on the 4th March 2006 to spearhead the redevelopment of the Emirate’s aviation infrastructure. To this end, it plays a key part in the Government of Abu Dhabi’s Plan 2030. Wholly owned by the Abu Dhabi Government, the company is headquartered at its principal asset, Abu Dhabi International Airport.
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The present design manual defines the corporate design of LINOS and determines the various areas of application. We have focused on the main aspects. The guidelines have been designed for simple application and an easy understanding, whatever the means of communication concerned.
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What is the brand?
The brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements such as images or symbols. However, it also encompasses the set of expectations associated with a product or service which arise in the minds of consumers.
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