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What is Brand?
A brand is more than just a name and a logo. A brand is a promise of uniqueness, quality and value. In short, a brand distinguishes an organization and its offerings from the competition and helps build preference and loyalty in an environment where customers have choices.
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Most of us can identify hundreds of brands simply by their colour, graphic style or font. We only identify with a brand when it chimes with our own values, aspirations or beliefs..
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In September 2008, the NAHB Board of Directors adopted a new NAHB Brand Portfolio Strategy. NAHB moved from a system of under-leveraged and dissociated brand offerings to a strongly master-branded system. This move is meant to build strength in the NAHB brand and, through greater linkage to each of our offerings, make those offerings (both individually and as a group) stronger and better able to serve the Members.
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Why Software design guidelines?
IBM has historically been known as a computer hardware manufacturer. The market for IBM Software does not currently recognize that IBM is also the world’s largest producer of software.
The IBM Worldwide Software Image Guidelines are based on principles of world-class design and identity management. They reflect the results of customer and employee research and analysis, overall business direction and the goals of the marketing and image strategies.
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