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It should be understood that a brand is only as strong as it appears to the outside world. Within this document, you’ll find guidelines regarding how to apply the dotFIT logo in a way that ensures consistent use. You’ll also find typographic and color guidelines that should be adhered to whenever possible.
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PURPOSE OF GUIDE
This guide is designed to help you in your use of Tyson Foods, Inc., logos and other Tyson Foods trademarks. It contains information regarding many of the areas in which our trademarks are used. Please use it as a reference tool.
THE BENEFITS OF STANDARDIZED COMMUNICATION OF THE TYSON BRAND
Everything counts because everything communicates. Our Tyson Foods, Inc., logo represents who we are to the outside world, and is our strongest tool in building a strong company brand image and equity.
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What Is Branding?
Branding in plain terms is about fostering recognition of and respect for an organization. Once a brand has been firmly established in people’s minds, seeing it instantly evokes certain feelings, beliefs and knowledge. A solid brand also reinforces an organization’s key messages for internal and external audiences.
By having a strong brand, Alberta Health Services is better able to build public awareness, confidence, good will, trust and support. Our brand also instills pride among staff members and external stakeholders, and it improves our ability to recruit and retain talented employees and physicians. Our brand is also vital to attracting and maintaining a solid funding base.
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Welcome to the Relais & Châteaux Brand Book. This book is designed primarily for those in our corporate and regional offices, providing them with the information and inspiration they need to consistently present us to the world. It is also intended for our members, giving them a richer understanding of the brand and recommendations on how they can reflect it in their own communications.
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