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Pearson visual identity
The Pearson visual identity is much more than the application of a name and a logo. It is how we present ourselves to our audiences on a day-to-day basis.
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The University is a place of knowledge, innovation and enterprise. We pride ourselves on these three tenets.
They underpin our strategies in learning and teaching, in research, and help us to engage with the business world.
That is why we have come to play a vital role in the region's economic and cultural development.
Our vision for higher education goes beyond opening minds and widening individual horizons.
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Our efforts are aimed at people everywhere who understand loneliness and are looking for love and companionship. We exemplify what all animal lovers already know - that pets are as important as people and add immeasurably to the happiness in one’s life. The HSGM mission is “To place every dog and cat in The Humane Society’s care into a loving home.”
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The visual identity of Edith Cowan University (ECU) is an integral part of its image. The image of the University is expressed not only in the name, logo and colours of its stationery and signage, but also in all printed material concerning each of the campuses, in the buildings - their location, furnishings and maintenance, the rites of passage within faculties and departments, and the communications between students and graduates both on and off campus.
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