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Castrol is proud to be an Offi cial Sponsor of UEFA EURO 2012™.
For Castrol, the association with football is a powerful one, strongly reinforcing the brand’s values and positioning.
Building on the huge successes of UEFA EURO 2008™ and the 2010 FIFA World Cup™, Castrol’s ongoing commitment to football provides a route to a mass football target audience that overlaps strongly with the brands 45 million customer and consumer base.
The contract set between Castrol and UEFA carries clear guidelines on how we can use our association with the UEFA EURO 2012™ event. The following guidelines show how to use the UEFA EURO 2012™ brand in Castrol’s communication materials. The Castrol look and feel remains the same as set out on the Castrol Brand Centre.
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All brands built perception and our brand is no different. The perception is built through numerous ways, when a customer experience your products through packaging, pricing after sales etc. which gives the customer a feeling of the brand. The brand image is a promise made and that must be kept at all times.
We build this perception through well design creatives, taglines and other marketing collateral which are consistent in nature. “Its like saying, its my brand these are the colors” This brand ideation manuals gives an comprehensive explanation about the whole process of detailing the logo, colours, office stationary & covering both print as well as digital media.
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PURPOSE
This brand manual was created to help you understand the Toastmasters International brand. We believe that when you use these standards, the Toastmasters International brand becomes stronger. These branding standards will help us to communicate one consistent Toastmasters-identity that is recognizable wherever you may be and accurately symbolizes the benefits of this great organization we are all proud to be a part of.
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ONE JEFFERSON
Imagine what nearly 13,000 Jeffersonians can do when they harness their passion, commitment, intelligence and innovation to achieve one goal: to reimagine health, health education and discovery to create unparalleled value. The possibilities are endless.
Our mission, vision and values provide the foundation all of us can build upon to create our future. We invite you to explore, create, envision and cultivate a new Jefferson—one that honors our history of medical and educational firsts, but moves us forward with a shared purpose and a new, contemporary look. Take a look through a new lens—one of innovation and amazement. Feel the sense of exploration and unity Jefferson will stand for. Share our pride in working with the most exceptional people found anywhere. And when we do it together, as one, the rest is history.
The Jefferson Brand Guidelines were created to help you better understand what the Jefferson brand stands for—who we are, what we value—and how that translates into our overall visual design.
This manual will review many of the new elements of our brand, but we must never forget it’s the people of Jefferson who are critical to fulfilling our brand promise. Our brand is the result of everything we do at Jefferson—from the way we speak, to the way we treat each other, our patients, students and visitors.
Moving forward, how we communicate will help us position this transformative brand to meet the challenges of a constantly changing marketplace.
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