Wmt Walmart Global Tech Identity Styleguide

Welcome to the Walmart Global Tech Identity Guide. This document will introduce you to the basic elements of our new identity. Understanding these guidelines will be essential in maintaining a consistent voice for Walmart Global Tech.

Walmart Global Tech’s unique narrative is about putting people first. Its identity, outlined in this document, is a reflection of this core value and Walmart’s future of innovation.

The logo of Walmart Global Tech is the combination of a simple and modern wordmark with the icon, differentiating it from the Walmart brand while staying true to the brand ecosystem. It is inspired by the Walmart Spark and a universally recognizable character that is used in coding: <the bracket>.

Walmart is generally based on blue with yellow as an accent color. Walmart+ is the inverse. We’ve identified a similar exploration for Walmart Global Tech using Global Green as the base color for our concepts. The green signifies “go,” it means “progress,” it evokes nature and earth. In a world where we are looking to create disruption on a global scale, the Global Green represents our enthusiasm and optimism.