THE PURPOSE OF BRAND CONSISTENCY
It is important that the EL DORADO brand identity is used consistently, however or wherever it is used. It is equally important that the identity is not allowed to drift or to become corrupted.
The most important element is the EL DORADO logo which is designed in a number of versions in order to ensure flexibility of use in different applications.
Design is the most visible part of the brand identity. Set out in this document are the standards and rules for the application of all design elements used by Demerara Distillers Limited in the branding and promotion of its range of EL DORADO rum products.
These include not only the El Dorado logotype, but also other key design elements when displayed on promotional literature, point-of-sale material, exhibition or outdoor display, press advertising and websites.
Standardisation of elements covers:
Logotypes and Symbols
Colours
Fonts and Typography
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2012年6月11日 06:07, 星期一
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1999年12月30日 19:00, 星期四
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