The CAF (Charities Aid Foundation) brand book is your key to the presentation of the CAF brand. It is designed to help everybody working within or with CAF to understand our brand, who we are, what we stand for and in part icular to guide those concerned in communicating our messages to the world at large.
What do we mean by the CAF brand?
It's the way in which we at CAF and our associated s e rvice lines are presented in a physical form to express our identity, purpose, values and personality:
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visually – through logo, type, colour, photography and symbols
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linguistically – through words and how they are used
It's what makes us distinctive and recognisable. It says who we are. It reflects how we wish to be seen and how we want to be known by all that come into contact with us - customers, clients, business partners, regulators and competitors.
Building strong recognition is a cumulative process, and to ensure that CAF is immediately identifiable as one organisation worldwide, the core elements of our brand identity must be applied consistently – in all places, at all times, in everything we do.
The objective of this brand book is to make this consistency possible by enabling you to understand the relationship between the elements and access the latest approved art work available for the majority of applications.
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Erstelldatum
Samstag, 09. Juni 2012 21:10
Änderungsdatum
Donnerstag, 30. Dezember 1999 19:00
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