These brand identity guidelines will enable you to create a wide range of communication materials for Ambius. They’ll provide you with detailed information on the principles of associated formats, such as signage and livery. By following these guidelines, you’ll ensure that our audiences consistently receive a dynamic yet cohesive expression of the Ambius brand.
It’s imperative that we present ourselves to our customers and the industry as a focused, consistent organisation with a clear vision – to be a reliable supplier of inspiring environments and experiences to customers in the business markets.
One of the most visible ways we can present and reinforce this image is through our brand. It symbolises everything we are about as a company, taking all our strengths and resenting them as a unified image.
In our case, these strengths are our heritage, expertise and reputation of offering outstanding service and support to our customers. Our brand isn’t some mystical invention of the marketing group, or just a logo, tagline and colour scheme. It’s a daily reinforcement of why customers should do their business with us. Our brand is a strategic asset that builds awareness, trust, relationships and, ultimately, revenue.
Our situation today (2007) calls for a uniform and united brand strategy. As the brand is the most visible extension of Rentokil Initial plc, every communication our company makes either strengthens or weakens the brand. By leveraging the brand’s power in all you do, you’re making your marketing and sales efforts more effective and making the Ambius brand that much stronger.
Building our brand will grow our market share and strengthen the appeal of our products and services. That’s why it’s essential that every member of the Ambius team, including our strategic partners and creative agencies, implement the brand consistently and with a cohesive vision.
These guidelines are designed to help you achieve this.
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2012年6月09日 20:18, 星期六
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1999年12月30日 19:00, 星期四
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