An integral part of our identity is an organised visual style maximising awareness of the logo and the impact of the chosen design. Consistency of style will elevate recognition of the EUROCONTROL brand to target audiences.
Eurocontrol Visual Identity
This booklet presents the EUROCONTROL visual identity and establishes the basic principles and rules to be adhered to in communication products, with a main focus on print.
It contains basic guidelines that have been developed to ensure the consistent application of our identity at every point of contact with our stakeholders and among staff, whether in publications, during face-to-face presentations or via the web.
The new identity reflects the core values of the Agency: transparency and partnership. It projects a professional and innovative image that corresponds to the nature of the aviation business in general and the role of this Agency in particular.
As the Agency is going through an internal reform, aimed at demonstrating its added value and its ability to be transparent and to further involve key partners – a consistent and powerful visual representation becomes vitally important.
The new identity embodies our values as an Agency that:
has the required expertise to deliver results for the common good of the ATM system as a whole;
works in partnership;
takes an impartial view;
has a pan-European approach;
is driven by a desire to be cost-efficient and add value.
At the same time, the new identity caters for the need to identify specific business areas within the Agency. This is made possible by specifically mentioning the name of the Business Unit and the identification of a distinctive colour code for each.
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2012年6月09日 22:32, 星期六
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1999年12月30日 19:00, 星期四
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