The D-Link brand positioning
In a world where nothing stands still, D-Link inhabits an environment of intensive competition and higher consumer expectation.
Innovation, Quality and Reliability are the three key points of differentiation that constitute the essence of D-Link and reaffirm our position in the marketplace.
Our brand character is expressed in our tone of voice and visual identity. To our consumer audience we are supportive, imaginative, vibrant and dynamic. To our business customers, we are honest and pragmatic; firmly rooted in common sense we instil professionalism and credibility. In corporate communications, D-Link speaks with a confident, professional and polite tone of voice, underpinned by intelligence and enthusiasm.
D Link Global Brand Guidelines
The importance of brand consistency
Correct implementation of the D-Link brand identity ensures that every piece of communication consistently conveys the same message – the message of our brand.
The role and relevance of brand guidelines
The D-Link brand will influence every aspect of our company: the products and services we manufacture, the standard of service we strive to deliver and the tone of voice of our marketing communications.
How to use these guidelines
The guidelines have been split into three sections. Use the contents to search for what you are looking for. As a guide, the most important and commonly sought brand information is likely to be contained in Section 2: D-Link brand elements.
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