Tuborg: Is A Dynamic And Growing Brand Which Is Constantly Evolving. It Is Recognised As Easy, Accessible And International With An Authentic Brewing Heritage Built Over 127 Years.
Our Target Audience: (18-24) Live For Fun...They Seek The Best Experiences And Squeeze As Much From The Moment As Possible.
Tuborg Liquid Soundtrack 2G Identity Guidelines
Our Guiding Principles:
1.Young - Urban, Contemporary Attitude.
2.(Unexpected) Fun - Spontaneous, Social, Open-Minded And Looking Ahead.
3.The Spark - Get The Party Started, Turn Up The Volume, Feel The Soundwaves, Feel The Energy.
4.Music At The Heart Of Everything - It All Starts With Tuborg.
Tone Of Voice: Our Tone Of Voice Is All About Unexpected Fun - A Way Of Talking Which Is Not About Trying Too Hard To Be Funny, But Emphasises The Excitement And Energy Of The Brand.
Wherever Possible Tuborg Should Think And Speak Creatively To Our Audience. A Simple Back Of Pack, Promotional Offer Or Even A Series Of Beer Mats Can Become An Effective Platform To Help Expand Our Brand Message.
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作成日
2013年08月02日(金)01:20
変更
1999年12月30日(木)19:00
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9.38 Mb
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作成者:
BrandEBook.com
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12
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