The Australian Agency for International Development (AusAID) is the Australian Government agency responsible for managing Australia's overseas aid program. AusAID is an Executive Agency within the Foreign Affairs and Trade portfolio and reports to the Minister for Foreign Affairs.
The objective of the Australian aid program is to assist developing countries reduce poverty and achieve sustainable development, in line with Australia's national interest.
AusAID provides advice and support to the Minister for Foreign Affairs on development policy, and plans and coordinates poverty reduction activities in partnership with developing countries. AusAID leads and coordinates Australia's responses to humanitarian disasters and represents Australia in international development forums.
AusAID is strongly committed to evaluating and improving Australia's aid program and to collecting, analysing and publishing development data and other information.
AusAID's head office is in Canberra. AusAID also has representatives in 37 Australian diplomatic missions overseas.
Introduction
AusAID uses three logos to promote visibility and recognition of the Australian Government’s aid program.
AusAID crest logo (page 10)
The AusAID crest logo is AusAid’s primary logo. It signifies AusAID’s place as an Australian Government agency and represents the organisation and its staff. Its use is governed by guidelines issued by the Department of the Prime Minister and Cabinet and it must always be used within Australia. It should be used overseas to represent AusAID. In can be used inline or stacked, and can be produced in a dark solid colour or white on a dark coloured background.
Two alternatives to the crest logo, the Australian Government logo, and the Australian Government Initiative logo, may be used when appropriate (See page 11).
Australian Aid identifier (page 12)
The Australian Aid identifier represents the product AusAID delivers— Australian aid. Our products and activities overseas should always be identified by the Australian Aid identifier, including products delivered as humanitarian assistance. In some situations, for example publications, both the AusAID crest logo and the Australian Aid identifier should be used. This Australian Aid identifier can also be used to identify the products other Australian Government agencies deliver through ODA, but at this stage its use is not mandatory outside of AusAID.
AusAID wordmark (page 13)
The AusAID wordmark is for use on staff clothing. This has the word AusAID printed in a particular font and with particular spacing. It allows the wearer
to be quickly identified as an AusAID staff member. Only AusAID staff can wear AusAID branded clothing.
The AusAID wordmark should not be used for any other purpose.
Examples of the three logos are shown on the following pages.
The logos should only ever be reproduced from the master artwork. They should never be redrawn or altered in any way.
The master artworks are available in various electronic formats, for both Mac and PC, from your AusAID communications contact.
Other forms of badging or acknowledgment
Australian flags
On occasions where acknowledgment is shared between a number of donors and Australia is not a major partner, it is possible to use an image of the Australian flag. This is not a preferred option because of the possible confusion with other flags such as New Zealand’s.
Statements
On occasions where Australia is not a major donor or has only supported a component of a project, it may be more appropriate to use a statement of acknowledgement such as one of the following.
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Gift of Australia: This can only used for humanitarian supplies.
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An Australian Government, AusAID initiative (in Australia) or An Australian Aid initiative (overseas). This can be used where the project is fully funded by AusAID or is an initiative of AusAID and space does not permit the use of the logo.
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Supported by the Australian Government, AusAID (in Australia) or Supported by Australian Aid (overseas). This can be used where the project is partly funded by AusAID and space does not permit the use of the logo.
An important note on Australian Government logos
The use of Government logos is governed by the Department of the Prime Minister and Cabinet requirements which dictate that official logos cannot be
modified, the words ‘Australian Government’ cannot be altered or added to, and the logo cannot be smaller than the crest being 20mm across (print only).
Further advice about the application of the logos is available from the Communications and Media Branch in AusAID, from the Awards and Culture Branch in the Department of the Prime Minister and Cabinet, or from http://www.dpmc.gov.au/guidelines/index.cfm.
Government logos must not be used by partners or managing contractors unless cleared by AusAID. Use of a Government logo can imply that a person or organisation is employed by or part of the Australian Government. Any relationship can be shown in words and through the use of the Australian Aid identifier. This is explained later in this document. Further advice about the application of the logo, including guidelines on the use of the logo by partners and managing contractors, is available on the AusAID website or from the Communications and Media Branch.
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