In today’s highly competitive and overly marketed world, even universities and colleges are constantly competing for attention. Because of this barrage of messaging in the marketplace and the complexity of our institution, it is critical to our success that we speak with one
united voice.
Mohawk College Brand Identity Guidelines 2014
The Mohawk College Brand Identity Guidelines are a comprehensive tool for anyone designing, printing, or producing communication materials. With your assistance, we can ensure that all communication from our institution is integrated and consistent – making each individual component, as well as our marketing efforts as a whole, stronger and more effective.
CONTENTS
LOGO - Versions, Formats, Protected Space, Minimum Size, Improper Use............... 3
BRAND ESSENCE - Future Ready, Wordmark............... 10
COLOUR - Primary and Expanded Palettes (CMYK, PMS, RGB, HEX) ............... 14
TYPOGRAPHY - Primary and Secondary Fonts ............... 17
BRAND ARCHITECTURE - Masterbrand, Sub-Brands, Endorsed Brands............... 20
IDENTIFICATION - Signatures, Physical Properties, Partnerships............... 26
APPLICATION - Apparel............... 31
CONTACT ............... 33