At GreatCall, everything starts with the needs of our customers so we provide easy-to-use mobile products, services and personal support that empower them to stay connected, confident and free to live life on their terms.
Great Call Brand Guidelines 2017
Brand promise
GreatCall is the leader in connected health for active aging.
Brand position
At GreatCall, everything starts with the needs of our customers so we provide easy-to-use mobile products, services and personal support that empower them to stay connected, confident and free to live life on their terms.
Brand voice
The tone is welcoming, trustworthy and unpatronizing. We conspicuously avoid terms like; “Senior, seniors, elder, elderly and old."
Our goal is to empower our customers to live full, independent lives regardless of age and help their family caregivers feel more capable.
Files:
Great Call Brand Guidelines 2017
File size:
17.17 Mb
Pages:
87
File Date:
2017-03-31 22:10:00
Producer:
Adobe PDF Library 15.0
Creator:
Adobe InDesign CC 2015 (Macintosh)
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