Premiership Rugby is the organisation which represents the 12 professional Rugby Union clubs, who compete in the Premiership Rugby competition, the European Cup, the Anglo-Welsh Cup and the Premiership Rugby 7s Series.
Premiership Rugby’s main objectives are to:
• Build greater awareness of rugby union at elite club level
• Drive commercial revenues and attendances
• Ensure the long-term viability of its clubs and tournaments
• Create and implement on behalf of the clubs mid- and long-term strategies for the benefit of the club game
To help it continue to realise its objectives, Premiership Rugby has recently undertaken a review of its brand and identity. These guidelines are a result of that review and are designed to help anybody who will be promoting and implementing the brand. If used correctly Premiership Rugby, as a corporate body as well as a competition brand, will start to build equity as a brand that is admired for being world-class in rugby as well as in the general sports arena.
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lundi 11 juin 2012 06:51
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