For the first time in history, all branches of Kentucky government will speak with the same unified voice. I also encourage every local and regional governmental agency, state-supported institution and private corporation and business to join in this effort.
This is not simply state government’s brand. This is Kentucky’s brand. It was created as the result of an unprecedented research effort and was selected by Kentuckians themselves via a statewide vote.
The brand is more than just a logo and slogan. It is a new way of thinking about Kentucky. A newspaper editorial put it very well when it said, “It (has) caused Kentuckians to look deep within their inherent nature and their statehood and identify its strengths. It’s possible it may have caused Kentuckians to shift their conception of the state from the negative stereotypes to what is positive about the state. While we all may develop a deeper sense of pride in the identity of our state, the fact remains the state is what we make it.…”
Every group, every location, every event, every person is a part of Kentucky’s Unbridled Spirit. We all share a sense of pride in our home. Using this brand on all of our materials will remind us of the good things Kentucky has to offer, and it will communicate our passion for Kentucky to the rest of the world.
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