This document is your essential guide for all applications of the Chivas Regal 18 Year Old brand identity.
Before you start . . .
Are you working with the latest instructions?
Check on ScotchNet that the edition date (marked at the top of each page) is the same as the one you have here. If not, download a fresh copy.
Chivas Regal 18 Brand Identity Guidelines Manual
Are you working with the latest artwork?
The ScotchNet Asset Library holds the latest versions of any artwork elements you may require. Always download fresh copies to be sure that you are working with current material.
Your first decision: brand flag or branding device?
The application you create will be based on one of two key brand-identity elements:
Your choice depends on the nature of the communication.
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