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These are the Moreton Bay and Islands visual identity guidelines.
Our visual identity is made up of several elements, all of which come together to represent the region in a distinct and memorable way. These elements have been uniquely crafted to reflect what is at the heart of our brand.
The purpose of this document is to provide a set of rules and guides that will ensure our visual identity remains consistent, ownable and unique. Used correctly it will help us to tell the Moreton Bay and Islands story and will ensure that those who interact with the region understand who we are and what we are about.
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No other company in the world connects and protects the flow of power and data in more products than TE Connectivity.As our company has evolved over more than 50 years, so has our business strategy and focus. We are changing our name to TE Connectivity to better reflect who we are and what we do.In a world that is now increasingly connected, we provide connectivity solutions across almost every industry around the globe.
Our new brand will become one of our most valuable assets.It must be communicated and applied consistently and accurately to maintain its strength and integrity. This overview document provides the resources to accurately portray the brand and communicate the attributes and qualities of our company.
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The CAF (Charities Aid Foundation) brand book is your key to the presentation of the CAF brand. It is designed to help everybody working within or with CAF to understand our brand, who we are, what we stand for and in part icular to guide those concerned in communicating our messages to the world at large.
What do we mean by the CAF brand?
It's the way in which we at CAF and our associated s e rvice lines are presented in a physical form to express our identity, purpose, values and personality:
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INTRODUCTION
These guidelines have been created to ensure that the Cloud brand image is consistently applied across a variety of media.
A company’s brand is an important asset but brand image is easily diluted by inconsistent application.
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