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Definition of Branding
Branding a city is not unlike branding any product, service, or corporation. A brand is the relationship between the customer and the product. A brand is a promise that delivers a relevant and distinctive value or a set of services.
Effective branding is executed with more than just a logo. Branding is the sum total of all the ways we communicate about the City of Roanoke. It includes:
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This Graphic Standards Manual is part of the Corporate Identity of the Shopping Village and provides instructions in order to maintain a consistent public presentation, and to provide a reliable identification and personality compared to other companies. It is a handbook of the artistic design and consistent visual communication, which protects the company symbols and clearly defines the layout of the symbols when placed on printed and other visual productions.
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Achievement of a cohesive brand is a top priority for AONB Partnerships and Conservation Boards.
This was agreed at Conference 2010.
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The purpose of this guide is to provide guidance and assistance when commissioning or producing visual communications materials for the Board, across all media, including all forms of print and screen-based delivery.
This document covers a wide range of applications, including stationery, literature, PowerPoint presentations, press advertising and email communications. We also offer guidance on the correct use of the board logo, and advice on the corporate colour scheme.
Also covered are design guidance on display materials, branding on promotional items and the commissioning and art direction of photography.
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