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Microsoft® Offi ce has a tremendous history and strong brand equity in the minds of our customers. With the Microsoft Offi ce “12” release, we’ll continue to work to refi ne what Microsoft Offi ce stands for—a system of integrated and easy-to-use products that enable information work. We want to maintain the positive brand associations we have today while building a deeper emotional connection with our customers.
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The brand “Golden”, as pure and precious originated from the word ‘Gold’. As we believe, Gold is one of the most purest and ancient ductile metal which could represent the “Golden” bakery with superiority and aesthetic value. The art of happiness occur when it’s homemade.
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Looks change as we mature and they reflect, to some degree, our experience and character. This evolution of appearance is as true for institutions as it is for individuals. As we approach our 50th anniversary year, we recognize the need for an appearance that reflects the stature, scope and uniqueness of The Graduate Center today. As a result, we have engaged in a rebranding exercise executed in collaboration with C&G Partners that has given us a new logo and accompanying visual vocabulary detailed in these Graphic Standards Guidelines.
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Our corporate identity is as important as our products. It is represented by our logo and its usage in our products, advertising, presentations and by what we do every day.
Part of our identity that identifies us among our competitors is the fact that our products are eco-friendly, composed of biodegradable parts, we pretend to reflect this in the usage of green as one of the basic colors of our logo.
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