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Purpose of This Document
The Real brand consists not only of brand marks or logos but also the basic architecture of product and services names applied to various assets we own as a company. The purpose of this document is to provide a set of guidelines to help facilitate and inspire communications that build and maintain the Real brand we are striving to embrace.
A brand is only as strong as the consistency of the communication materials used to express it. Messages that deviate from the brand will be confusing to the audience and weaken the equity of the brand.
All design elements, including our marks, color, typography and messaging play an important role in supporting and reinforcing a consistent identity and visual style for Real. These brand standards have been developed to explain elements of Real's identity and provide guidelines for implementation and management. They help us:
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About Abu Dhabi Airports Company
Abu Dhabi Airports Company (ADAC) was created on the 4th March 2006 to spearhead the redevelopment of the Emirate’s aviation infrastructure. To this end, it plays a key part in the Government of Abu Dhabi’s Plan 2030. Wholly owned by the Abu Dhabi Government, the company is headquartered at its principal asset, Abu Dhabi International Airport.
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Een Nieuwe Huisstijl
In 2010 is er binnen BioSCENTer besloten voor een herprofilering van de huisstijl. De huidige huisstijl was verouderd en voldeed niet aan het internationale karakter dat BioSCENTer wil uitstralen.
De nieuwe huisstijl moet herkenbaar zijn op nationaal en internationaal niveau door het toepassen van een uniforme stijl voor het hele centrum.
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Das wdr Design Manual ist kein Gestaltungshandbuch, das starr und schematisch die Platzierung von Schrift, Bild und Markenzeichen festlegt, sondern ein Hilfsmittel, das anhand konkreter Beispiele darstellt, wie durch überlegten Umgang mit den Gestaltungselementen des wdr Designs ein lebendiges, unverwechselbares und selbstbewusstes Unternehmensbild kommuniziert wird.
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