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Businesses today face more challenges than ever before – and that’s true of our business as well as our customers’ businesses. Customers are more demanding, competition is growing ever more fierce and the pace of change is increasing. As part of our efforts to stay ahead of the competition, we have refreshed our brand.
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HSBC’s brand identity, the unique associations that represent what the brand means to customers, employees, investors, and other constituencies, is derived from our values, culture, drives and vision:
Our cultural values – HSBC is an ethically-grounded, conservative, trustworthy builder of long-term customer relationships across the world.
Our basic drives – HSBC is a highly productive, cost-conscious, team-orientated, creative organization focused clearly on serving its customers.
Our vision – HSBC’s vision is to be the world’s leading financial services company.
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We are excited to introduce you to the new event identity for the Royal Air Force Waddington International Air Show. Regularly attracting over 135,000 visitors each year, the event is the largest of all RAF air shows and one of the biggest and most popular outdoor summer events in the UK. The main objective of the Air Show is to raise public awareness and understanding of the RAF and its role today. Proceeds from the Air Show are distributed to the Royal Air Force Benevolent Fund, the Royal Air Forces Association and to local charities supported by Royal Air Force Waddington.
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Brand Positioning
Our brand is a promise we make about all things related to the University of Colorado (CU): our campuses, our foundation, and our system. Our brand is more than a name or a signature. Every point of contact we have with our audiences—students, faculty, staff, alumni, donors, and others—builds perception about who we are as a university, the things we do to fulfill our mission, and why we are important to our stakeholders.
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