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This is the Graphic and Naming Standards Manual for Power Africa, the U.S. Government initiative. It sets clear, consistent guidelines for branding and graphic design for Power Africa projects and communications. In accordance with the administrator’s determination, and in line with the USAID Graphic Standards Manual, the guidelines in this manual are compulsory for Power Africa project communications materials.
A corporate identity is established by the unified and consistent use of graphic standards. This guide provides general instructions for the application of the JM Eagle identity to a variety of media. The integrity of the JM Eagle identity depends on the strict adherence to these rules and guidelines by all JM Eagle employees and their vendors.
This Graphic Standards Book and CD has been created in order to define the character and appearance of the application of all printed materials, business communication, signs and promotional resources of the MVPEI Montenegro EU campaign me4eu-eu4me (ja za evropu - evropa za mene)
Please be advised to closely follow instructions given in the book in the implementation of promotional material, and in each order of this book disclose a copy of it to the responsible for the realization (design, prepress, print).
The LOGESTA corporate image has been designed to express our company’s personality and current situation. We want to be perceived in a way that positions us perfectly in the market, ahead of our competitors.
We need to know how to use the brand and understand the limits of its flexibility when doing our everyday tasks to build and project our identity.