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Corporate brand identity guidelines are the corner stones for building a strong brand and image of a company. They are the foundation for a clear, consistent and coherent communication. These guidelines are intended to clarify and streamline the basic rules of designing with reproducing the Hanwha L&C | Surfaces brand and the primary product brands HanStone® Quartz and Hanex® Solid Surfaces along with their respective collection brand identities. In order to gain maximum benefit from these guidelines, they must be used consistently, as even minor variations will undermine and compromise their impact.
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Our corporate identity is the face and personality we project to the external community. It is as important as the products and services we provide. The reputation and recognition of the name “OneBlood” is an asset we must protect.
Every day thousands of people are made aware of our brand—whether it’s from seeing one of our buses, reading our printed materials, or interacting with one of our team members.
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A brand is a story. A story is a brand. It’s who you are and what you do and what you’ve done. It’s also what people say behind your back. This is a brand book, and so it is also a storybook. Its purpose is to assist in telling the Shuswap’s story and to ensure brand consistency.
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The Community Futures logo is a combination of the leaf symbol and the logo type. The precise and unchanging visual relationship between the symbol and logotype forms the basis of the Community Futures common brand. It can not be altered in any way. The symbol can be used alone in predetermined applications (such as forms and documents templates) and in certain specialized marketing applications.
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