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Maritime Communications Partner ( MCP) is the global maritime telecommunications operator reaching thousands of ship passengers and crew members in the European, North America, South America and Asian markets.
When applying a brand, visual consistency is paramount. Not only does this send a message to the public about the stability of your organization, it also promotes public awareness as they begin to recognize and remember your mark. This book was created to establish guidelines for using the identity of the Desert Managers Group. By following these guidelines, you are establishing a consistent look and identity for your organization.
The Calvary Baptist brand is a visual expression and reflection of the church it represents. It is the identity, perception and expectation of the church in the minds of people in the community. To be effective, it must be distinctive, memorable and consistent. The brand is more than just the logo, and includes colors and fonts as well as design and photography style. The Calvary brand is created through every form of communication from business cards and internal publications, to direct mail, signage, the web, and in many other ways as well.
A company’s visual corporate identity is most effective when it is applied consistently.
The purpose of this manual is to show you how to use all the parts of the new corporate identity correctly and to maximum effect.