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The Mersey Partnership (TMP) has responsibilities for leading and coordinating economic development, inward investment and tourism across the Liverpool City Region.
For our external customers we are Merseyside's sub regional partnership and the single Inward Investment Agency and the Official Tourist Board for the Liverpool City Region.
Our Values are teamwork, excellence, excitement, respect and enterprise and the aim of all of our communications is to reinforce these values.
Building a global brand
These guidelines will significantly improve the visual presentation of publications, fact sheets, and other common communications, as well as standardise stationery and business cards. It provides guidelines and templates for the design of materials. It will help the Agency project a more unified image that creates instant recognition.
The purpose of this guide is to provide guidance and assistance when commissioning or producing visual communications materials for the Board, across all media, including all forms of print and screen-based delivery.
This document covers a wide range of applications, including stationery, literature, PowerPoint presentations, press advertising and email communications. We also offer guidance on the correct use of the board logo, and advice on the corporate colour scheme.
Also covered are design guidance on display materials, branding on promotional items and the commissioning and art direction of photography.
The American Red Cross is one of the nation’s best-known and most-respected charities. Yet in today’s world, where the public is bombarded with information and calls for support, it’s more and more difficult to stand out and be remembered. Consequently, it’s more important than ever that we present our organization consistently.