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Our society is being shaped by two megatrends: urbanization and demographic change.
The latter of these developments, the increasingly aging population of the industrialized nations, is of exceptional significance for Siemens Healthcare, because the demand for and the demands on health care are steadily increasing.
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Brand Positioning
Our brand is a promise we make about all things related to the University of Colorado (CU): our campuses, our foundation, and our system. Our brand is more than a name or a signature. Every point of contact we have with our audiences—students, faculty, staff, alumni, donors, and others—builds perception about who we are as a university, the things we do to fulfill our mission, and why we are important to our stakeholders.
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What do we mean when we say"Brand"?
Brand (n) 1. a type of product manufactured by a company under a particular name.
2. an identifying mark or characteristic common to the products of a particular company.
(According to the Oxford dictionary)
Brand: a brand is a name, term, sign, symbol, or design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
(According to "American Marketing Association")
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The guidelines articulated in this book have been created to reinforce the consistency and accuracy of The Globe and Mail brand and its application for marketing purposes. The importance of brand consistency cannot be overemphasized; upholding these brand principles serves to strengthen your partnership with The Globe and Mail and ensure the integrity of the brand message is protected.
This brand book is intended for The Globe and Mail and its partners. The Globe and Mail reserves the right to change, modify, add or remove portions of this guide at any time. Such revisions will be effective immediately upon notice to you, which could be given by any means. The acceptance of this brand book does not grant rights of use. Please refer to your partnership agreement with The Globe and Mail for the explicit rights granted to your organization.
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Design-Arbeiten der Welt über Markenidentität zu sammeln, Klicken Sie hier , um zu Brand Identity Design-Kollektion gehen.