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A distinctive new approach to the transport infrastructure of Edinburgh deserves a bold new look. A whole new brand platform has been developed for ‘Transport for Edinburgh’ which has a fresh, future-focused face to show the world.
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The story behind the logo
Countless companies, organizations, properties and events around the globe use a logo as a way to capture the essence and ideals of their brand, and the California Lottery? is no exception!This corporate logo was developed to convey what the Lottery is “all about.”
Well what is the Lottery all about, you might ask? The Lottery is about possibilities. Fun.Entertainment. Optimism. New starts. Getaway vacations. Or just getting away. The Lottery logo conveys all of these things. The logo is warm and inviting, and when consumers see it, we want them to smile. It has a distinctly “California” feel to it—a bright sun that the Golden State is known for, and a cool blue “L” that makes you think of blue skies or the ocean.
Accompanying the “Sunny L” image is “calottery” which is a simple and conversational way to identify the Lottery.
We encourage you to use this logo to proudly support and reinforce the Lottery name and brand. OK now let’s go on a road trip with the logo, using this guide as your map!
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Al Shaheen is a company established in Abu Dhabi as a joint venture between Emirates Advanced Investments (EAI) - a UAE
national holding company with vast investments in several subsidiaries in Abu Dhabi - and Ultra Electronic Dascam a subsidiary of Ultra Electronic. Ultra Electronic Dascam is based in Abu Dhabi and provides consultancy services in the areas of Performance Consulting, Crisis Management and Security to government and commercial clients, mainly in the Middle East.
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Every day Medway Council communicates with residents, businesses and other organisations. Having a strong and consistent identity for the council raises awareness of our services and can help raise satisfaction among residents.
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