Edinburgh Napier University has come a long way from what many remember as the old polytechnic; growing into a vibrant and contemporary university. We have a great deal to offer our students, business clients, partners and other stakeholders, but not everyone has got that message yet. In an increasingly competitive higher education market, building a strong and distinctive brand identity is central to pursuing our corporate strategy and achieving our commercial goals.
Edinburgh Napier University brand essentials
These guidelines are the foundation stone of a move to hone our brand identity, to refine our position in the market place as ‘An Innovative & Professional University’. A position which builds on our strengths as a vocational, student-centred institution, but lifts and better focuses attention on why students should study here, why business should work with us and why stakeholders should support us. Our objective is to get people to start thinking differently about Edinburgh Napier University and to have a much more accurate and positive image of what we really have to offer.
These guidelines are 100 per cent practical. They are designed to help you understand the refocused brand values and to apply that brand identity effectively. If you read them carefully and apply them consistently, all the materials you produce will reflect and reinforce the distinctive essence of Edinburgh Napier University and take us closer to achieving our strategic goals.