The visual identity of Edith Cowan University (ECU) is an integral part of its image. The image of the University is expressed not only in the name, logo and colours of its stationery and signage, but also in all printed material concerning each of the campuses, in the buildings - their location, furnishings and maintenance, the rites of passage within faculties and departments, and the communications between students and graduates both on and off campus.
Edith Cowan University 2010 Corporate Style Guide
This guide presents the key elements of the ECU corporate visual identity and the guidelines for their use.
In order for the identity to be as effective as possible, the visual identity must be consistent. This can only be achieved if the rules and specifications are observed. All communication materials must adhere to the Corporate Style guidelines. No deviation should be made from the standards laid down in this manual without approval from the Corporate Marketing Office.
CONTENTS
INTRODUCTION 3
BRANDING 4
ECU LOGO 5
ONE COLOUR LOGOS 6
ECU LOGO CO-BRANDS 7
ECU CREST 9
PROCEDURE FOR THE USE OF ECU’S NAME, LOGO AND RELATED WORDS BY PARTNER PROVIDERS 10
CRICOS CODE 11
TYPOGRAPHY 12
CORPORATE COLOUR SYSTEM 14
FACULTY & SCHOOL COLOUR SYSTEMS 15
COMMUNICATIONS 16
ACCESSIBILITY/LEGIBILITY 17
ENVIRONMENTAL & SUSTAINABILITY STANDARDS 19
PAPER STOCKS & INKS 20
MINIMUM ENVIRONMENTAL & SUSTAINABILITY REQUIREMENTS 21
DL BROCHURES 22
STATIONERY 25
LETTERHEAD 26
WITH COMPS SLIPS 27
BUSINESS CARDS 28
ENVELOPES 29
ELECTRONIC STATIONERY & TEMPLATES 30
FACSIMILE SHEET 30
MEMO SHEET 31
ELECTRONIC FLYER 32
ELECTRONIC COVERS 33
POWERPOINT TEMPLATES 34
MULTI-PAGE A4 BROCHURES 35
MULTI-PAGE A5 BROCHURES 40
SINGLE PAGE A4 FLYERS 43
MAGAZINES & NEWSLETTERS 45
POSTERS 47
PRE-PRINTED A4 BASE STOCK 48
OTHER PRINT MATERIAL EXAMPLES 49
STUDENT RECRUITMENT STYLE 50
TRADE PRACTICES ACT (TPA) INFORMATION 51
ECU WEBSITE 52
PHOTOGRAPHY/IMAGES 53
PROMOTIONAL ITEMS 55