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The University is a place of knowledge, innovation and enterprise. We pride ourselves on these three tenets.
They underpin our strategies in learning and teaching, in research, and help us to engage with the business world.
That is why we have come to play a vital role in the region's economic and cultural development.
Our vision for higher education goes beyond opening minds and widening individual horizons.
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A consistent brand promise that is understood and internalized within an organization is also better understood by external audiences. It becomes a rallying cry and a focal point to inform and inspire everyone connected to the brand. Integration and consistency maximize every opportunity to share our values, mission, and promise. Loyola University Chicago Brand and Graphic Standards provides a guide to everyone responsible for creating communications and marketing materials for the University. The goal of this document is to ensure that the University is represented consistently and optimally through all communications that we have with our many audiences, internal and external. It covers everything from use of logos and other images to tone and voice of our messages. We hope you find it helpful.
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The University of Oxford is one of the world’s leading academic institutions and one of the oldest, with a unique heritage that dates back to the 11th century. Today its reputation, like its longevity, reflects a deep and abiding commitment to excellence in every area of teaching and research. As a result of that commitment, the University enriches international, national and regional communities in countless ways: through the fruits of its research and the skills of its alumni, through sharing academic and cultural resources, and by publishing outstanding materials in many formats for learning and study.
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Asta visual identity is more than our logo. The combination of the Asta logo, colour palette, strapline, photography and typography create a visual language system which is unique and only belongs to Asta. Consistent application will create a powerful and distinctive brand for Asta.
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